Dear Friends,
When I hosted Lend & Gather in January of 2020, I had no idea what this year would hold for the event industry. I set out to produce a conference that would equip and empower innovative professionals to elevate and lead the special event rental industry. And now is a time our industry needs to be lifted up together more than ever.
Over the course of this year, I’ve held over 20 group coaching sessions as well as a number of individual consultations. I’ve touched base with dozens of event rental pros. So many of you are hurting, struggling, and facing challenges you never imagined in your businesses. And as I sit with so many of you, I find myself being drawn back to the wisdom that was shared at Lend & Gather 2020 in January.
I didn’t know it at the time but the sessions and content from our third Lend & Gather conference couldn’t have been more relevant for this turbulent and chaotic year.
We covered topics every boutique event rental pro faces including building your collection, hiring the right people, leading your team, creating a competitive strategy, intentional pricing, and so much more. But we also focused on developing habits of adaptive leadership, curiosity, and resilience.
By enrolling in Lend & Gather Online, you’ll get access to the sessions from our January conference but we all know that content isn’t the only thing that helps us grow. I want you to actually use the wisdom our expert speakers share. In addition to the videos, we'll help you implement it with a proven group coaching process and one-on-one consulting.
You'll walk away with an arsenal of knowledge to take your specialty event rental business to the next level no matter what you're confronting right now.
I hope you’ll join this community of creative event rental pros I am so privileged to walk alongside. In years like this, we need each other even more than ever!
xoxo, Allison
Lend & Gather 2020 Online Speakers
What We'll Cover
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1
Intro to Lend & Gather 2020
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Lend & Gather 2020 Recap
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Intro to Lend & Gather 2020 Online
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What It Takes to Make Lend & Gather Happen (with pics!)
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BONUS: Join the Group Coaching Call 11/5
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2
To Lead An Event Rental Business Is To Live Dangerously
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Allison Howell's Lend & Gather 2020 Presentation
FREE PREVIEW -
BONUS: Applying Adaptive Leadership in the time of COVID-19
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3
Designing A Business That Reflects Who You Are (Or Want to Be) In The World
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Beth Helmstetter's Lend & Gather 2020 Presentation
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4
Furniture: Friend or Foe?
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Lindsay Braun's Lend & Gather 2020 Presentation
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5
If They Can See It, They Will Rent It
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Morgan Montgomery's Lend & Gather 2020 Presentation
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Pop Quiz!
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6
Everything Must Change
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Sean Low's Lend & Gather 2020 Presentation
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7
Finding Your Unique Position In A Crowded Marketplace: An Identity-Based Competitive Strategy
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Jeff Tanner's Lend & Gather 2020 Presentation
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BONUS: Competitive Strategy Q&A with Jeff Tanner
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Let's Raise A Glass & Your Bottom Line
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How to Get Paid Faster + Generate More Revenue
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8
Take Control: Help Clients Respond Faster + Feel Less Price Sensitive
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Jenika McDavitt's Lend & Gather 2020 Presentation
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BONUS: Navigating Uncertainty & Anxiety as an Event Rental Entrepreneur in the time of COVID-19
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9
Building An Inclusive Economy, One Job At A Time
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Adam Hirsch's Lend & Gather 2020 Presentation
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Check out Lend & Gather 2020 pics!
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10
The Employee Revolving Door: Managing Team Turnover
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Katie Blineau's Lend & Gather 2020 Presentation
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BONUS: Schedule Your One-On-One Coaching Call with Allison Howell
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9 Expert Sessions for Event Rental Pros (videos, resources, downloads) | Value: $1995
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Group Coaching Call | Value: $147
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One-on-One Consulting | Value: $200
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3 Months of RW Elephant | $447
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BONUSES: Webinars and Resources for post-COVID-19 Events
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You get this Total Value of $2789+ for only $1497 or six payments of $250
Katie Blineau
"Policies in your company will tell people what not to do and it is culture that tells people what to do. Policies limit behavior and culture drives behavior."
Adam Hirsch
"We've been able to build successful businesses, not in spite of hiring people that are tough to hire, but because of it. And we really believe that our workforce and the life and lived experiences that they have is our competitive advantage. And you all in this room as employers have an opportunity to share in that competitive
advantage as well."
Morgan Montgomery
"So if they can see it, they'll rent it. And you want to remember, you want things to match your brand identity."
Allison Howell
"Leading yourself takes willingness to change. Leading your event rental business and your team takes commitment to adaptation and becoming a learning organization."
Beth Helmsetter
"I think what really matters is coming back to the person you want to be in the world and not being afraid to bring it into your business and what you can do with that authenticity as far as attracting better clients and building your business."
Jeff Tanner
"Every organizational strength and weakness flows from the leaders. Every organizational strength and weakness flows from you."
Jenika McDavitt
"So, really, the message of my talk is whether you are building relationships with people, whether you're using anchoring and useless pricing to help people get what they really want instead of what they are afraid of getting because of price, or if you're just talking to people to find out what their dining room tables are, if you make other people's lives easier, you will get more of what you want. That's it."
Lindsay Braun
"I'm going to say it again, unzip some cushions and demand to know what's inside of the pieces you're buying. You're spending money on this. It's your livelihood. You deserve to know."
Sean Low
"Because getting people aligned with what you want to do and giving you permission to go to the next place is everything. Remember that."
Lend & Gather 2020 Speakers
Educator at Psychology for Photographers
Jenika McDavitt
Jenika McDavitt helps creative professionals find and thrill new clients through her award-winning platform, Psychology for Photographers. For the past eight years, she has shared research-backed (but totally readable) advice on how to sell more, anticipate client needs, prevent sticky situations, and breathe easier in business.
Jenika graduated from Yale with honors in behavioral neuroscience and also holds a masters degree in clinical psychology.
CEO at FLDWRK
Jeff Tanner
As CEO of FLDWRK, an incubator for culture creators and their social good startups, Jeff guides leaders in forming their identities, developing strategy, and designing their organizations to impact their cities for good.
Previously, he invested two decades guiding marketing, brand development, and strategic services in a diverse range of industries–higher education, banking, and communications–all the while honing his entrepreneurial spirit and skills by starting companies on the side.
His most fulfilling work is helping leaders of good organizations create their unique position in the marketplace, live into their competitive strategy, and discover abundance.
Jeff lives in Newport Beach, CA with his wife Sam, their three daughters, and two lively pups.
Boss Lady at Unearthed Rentals
Katie Blineau
Katie Blineau is the Boss Lady behind Unearthed Rentals, the wedding-project-turned-business-venture she and her husband, Jovan, originally dreamt up in 2011 that has serviced thousands of events over the years. A future serial entrepreneur, she has a true passion to help those around her grow and thrive as great leaders, and she just happens to love designing beautiful spaces.
Katie, and more specifically Unearthed, has been featured in national publications such as Martha Stewart Weddings and Style Me Pretty, and was more recently recognized in the Miami Herald for being one of the few dog-friendly workplaces in South Florida. She is grateful to have had the opportunity to work with brands like Red Bull, Sports Illustrated, and Google over the years and in 2016 Unearthed won the South Florida Business Excellence Award for Best Company Culture.
Like most millennials, Katie has a bachelor’s degree that technically has nothing to do with what she is doing today (hers specifically is in Sociology from SUNY College at Buffalo), except that it was part of the journey that lead her here, for which she is grateful. She is also an April 2018 graduate of the 10,000 Small Businesses Program from Goldman Sachs.
Now that she has 8 years experience of owning and running a company, Katie believes work-life balance doesn’t actually exist, and is still navigating through the crazy life of being a mom of two boys (Sawyer, 4 + Charlie, 1), wife, and business owner, while making an attempt at remembering that thing called self-care. She truly believes that surrounding herself with an amazing support system and a team who possess skills where she lacks is what gets her through each day.
Doors Close Forever Friday, October 30, 2020 at midnight Pacific!
Don't miss your chance to join this community.
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More Lend & Gather 2020 Speakers
Founder & President of The Business of Being Creative
Sean Low
Sean Low is the Founder and President of The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative. Prior to founding The Business of Being Creative in August 2009, Sean spent six years as the President of Preston Bailey Design, Inc. representing Preston in his business endeavors around the world.
Sean has a law degree from the University of Pennsylvania and, apart from working with amazing creative professionals, his business acumen is honed from his previous experience as a lawyer, investment banker, financial executive and small business owner.
Sean’s client list includes the who’s who of creative business – from designers (interior, graphic, event and fashion), entertainment companies, photographers, florists, even Cordovans (shoemakers).
Sean is passionate about challenging creative businesses to be the best versions of themselves, helping them set the foundation for growth and development and working along side creative business owners to take their businesses as far as they want them to go.
You can read about Sean’s approach to managing creative businesses on his blog: www.thebusinessofbeingcreative.com.
Founder at Emblem
Lindsay Braun
Lindsay Braun has been working in the furniture industry for over a decade and has installed furniture in homes, hotels, restaurants, shopping malls, airports, senior living facilities, offices and corporate headquarters all over the country. She firmly believes good design is not just about aesthetics, but about elegant functionality.
Lindsay is the founder of Emblem, a digitally-native furniture company that sells unique, durable commercial-grade seating directly to business owners and design professionals. As one of the first companies to bring an online retail experience to the contract furniture industry, Lindsay hopes Emblem will empower more businesses to elevate their brand and inspire their teams through the design of their commercial spaces.
Lindsay and her husband, furniture designer Jeffrey Braun, moved from rainy Washington State to sunny Fullerton, California two years ago with their children, Stella and Jasper. They are frequently at the beach, or exploring California like overly enthusiastic tourists.
Co-Captain & Coach at Paisley & Jade Rentals
Morgan Montgomery
A New England native, Virginia resident, and lover of all things modern, clean-lined and loud, Morgan discovered her passion for unique and vintage finds as she designed and propped shows while working towards her B.A. in Theatre from The College of the Holy Cross. With years of sales and customer service experience behind her, she spent three years in the trenches of the off-premise catering world before co-launching Paisley & Jade, a specialty rental company serving the Mid-Atlantic, in 2012.
Morgan’s passion for business and events extends beyond the walls of P&J, and she loves to share her knowledge through the Paisley & Jade specialty rental coaching program and by speaking at national conferences such as NACE Experience, The Special Event, Lend & Gather, and The School of Styling. An active member of NACE on the local and national level, she is a past president of her local chapter, and also currently serves as the Vice President on the National Board. Morgan’s personal and professional work has been featured extensively in national and regional publications, including Southern Weddings, Richmond Magazine, Sage Wedding Pros and The Huffington Post.
Even More Lend & Gather 2020 Speakers
CEO & Creative Director at Beth Helmstetter Events + The Good Beginning
Beth Helmstetter
Beth Helmstetter Events is a full-service event design and production studio specializing in multi-day weddings and celebrations throughout the world. Beth’s discerning clients have hosted friends and family in some of the most beautiful places throughout the world including Italy, Paris, Bali, Philippines, Costa Rica, Mexico, Korea and all over the United States.
With over 15+ years of experience, Beth Helmstetter and her team are sought after for creating memorable multi-day events that are filled with meaning. Beth Helmstetter Events has been graciously named as one of the best planners in the world by Harper’s BAZAAR, Martha Stewart Weddings, BRIDES and Travel & Leisure.
In addition to being the CEO and Creative Director of Beth Helmstetter Events, Beth is the founder of The Good Beginning, a social enterprise and wedding registry service that connects couples with the opportunity to donate to charitable causes in lieu of or in addition to traditional wedding gifts.
Director of Business Development at Chrysalis
Adam Hirsch
As the Director of Business Development at Chrysalis, Adam has the rewarding opportunity to help low income and unhoused community members find meaningful employment. Adam works closely with Los Angeles and Orange County based businesses, non-profits, and government organizations, helping them to fulfill their hiring needs. Adam created and implemented the Direct Hire Program at Chrysalis, which has helped over 1,000 community members with barriers to employment find meaningful work through an employer network of over 250 partners.
Adam is part of Mayor Garcetti’s Blue Ribbon Commission on Employment Equity, which created Los Angeles’ Fair Chance Ordinance, also known as Ban the Box. He is also on the Win-LA advisory council, helping to create a platform to facilitate transportation industry careers for community members with barriers to employment.
Adam has a B.A from the University of Vermont in Political Science and a Master of Public Service Management from DePaul University. Adam lives in Los Angeles with his wife, Alison, and daughter, Aster. Adam is an avid golfer, foodie, alternative transportation geek, hiker, and general outdoor enthusiast. If you see him on the trails, please say hello!
Co-founder & CEO at RW Elephant + Lend & Gather
Allison Howell
Allison is the sales & marketing brain of RW Elephant. She spends a lot of her time interacting with users, plotting about how to improve the software, and consulting with niche rental businesses about how to get better at what they do. With her background of over a dozen years in the special events industry, she’s seen many business owners rise and fall. Now, at RW Elephant, in addition to providing intuitive, efficient software solutions for boutique event rental businesses, Allison consults with rental owners to build the best businesses they can to reach their goals.
Combining her analytical skills and aesthetic sensibility allows her to provide a unique perspective to niche rental businesses facing a variety of challenges and experiences. Whether one-on-one, in mastermind groups, or on her blog, Allison seeks to provide specialty event rental businesses with the best tools possible to create more success, profitability, and enjoyment in their rental businesses.
When she’s not RWing, she enjoys dreaming of new business ideas, cooking Barefoot Contessa recipes, and hanging out with her better half, Tim, and their sons Elliot, Oliver, & Jude.